The Power of Intention

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The Power of Intention

winning-begins-with-desire
Winning begins with desire

Imagine that feeling you get when a plan you’ve had for a while finally all comes together. Sometimes the rush is so strong that it gives you goose-bumps. So, if fulfilling your purpose, achieving the thing you desire, feels that good, why don’t we make it happen more often?

We often say to ourselves that life just got in the way; that there wasn’t enough time; that we didn’t have the resources; that it was just too hard; sometimes the rationalisations border on the embarrassing.

The difference between wishing for a thing though and really wanting it, until it possibly feels like a burning obsession, is that level of desire.

Desire is not necessarily a bad thing, or a lustful or greedy thing – it can be simply a non-negotiable self-determination to see a thing through; to do whatever it takes to make the idea become a reality. Desire gives you purpose.

The litmus test is to ask ourselves, “Am I serious about this? Is it merely a wish or a is it a serious desire?” Wishes might come true, but they rarely lead to the same commitment to action, and taking action is what brings about change.

Here’s the icing on the cake – the more you follow through with the little decisions, the more you believe in yourself and the easier it becomes to make your ideas take shape. That’s why winners become adept at keeping on winning.

Tony Inman

Tony Inman is an author of several books, mostly in the self-help arena. An entrepreneur with over 40 years of leadership & management experience in numerous companies in Europe and Australia, Tony has founded many of his own businesses in several fields, employing hundreds of staff and generating millions of dollars. He has worked with thousands of people, including many small business owners all over the world to develop and implement strategies for effective change and the achievement of their unique definition of success.
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