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How we think and what we say to ourselves is very important
How we think and what we say to ourselves is very important

What is Neuro Linguistic Programming or Patterning (NLP) and what can it do for me?


Firstly, just what is NLP?

You may have read the book entitled ‘The Secret’ or watched the movie. Or perhaps you’ve heard about the ‘Law of Attraction’ or terms like ‘mental magnetism’.

If so, you’d know that we literally attract what we think about.

Even if you are sceptical about that, please read on…

(Image courtesy of Master isolated images at freedigitalphotos.net)

You may also have heard about how we human beings communicate through ‘body language’ from the works of authors whose books I have read, people like Allan Pease or Desmond Morris.

If so, you’d know that :

‘Our verbal communication (language) actually only accounts for about 7% of what we actually communicate to other people!

NLP has evolved from studies of human behaviour, studies of our conditioning or programming, and how the way we think governs the results we achieve in life.


The term “Neuro-Linguistic Programming” refers to a stated connection between the neurological processes (“neuro”), language (“linguistic”) and behavioral patterns that have been learned through experience (“programming” or “patterning”) and can be organized to achieve specific goals in life.

Wikipedia goes on to summarise NLP as “a  ‘science of excellence’, applied within management training, life coaching, alternative medicine, large group awareness training, and the self-help industry.”

Essentially it has evolved from the study, theories and practical applications of techniques compiled by some very clever people, including: Richard Bandler, John Grinder, Virginia Satir, Fritz Perls and Milton Erickson, to name but a few.


Matt James & Tony Inman - Perth WA
Matt James & Tony Inman

I completed my initial NLP Practitioner Training in Perth, under the guidance of NLP Masters –George Faddoul of Woolongong, Australia and Dr Matthew James from Hawaii, USA.

I then went on to become a Master Practitioner of NLP, studying this time in Sydney under expert trainers George Faddoul (again) and Nick Leforce from California, USA.

Nick LeForce & Tony Inman
Nick LeForce & Tony Inman

After further studies with George and Nick, I then attained the level of Certified Trainer of Neuro Linguistic Programming and I occasionally run short workshops on an ‘Introduction to NLP and its Practical Application in Sales and Management’. 


At George Faddoul’s Sydney course in July 2011, someone said to him that they found it really hard to define NLP when people asked about it.

George Faddoul – NLP expert

George Faddoul defined NLP simply as “success coaching”.



I continued my NLP studies with experts Jeff Slayter and Kane Minkus from Hawaii and California, who had been trained in California at the NLP Marin Institute.

Tony Inman with Jeff and Kane
Tony Inman with mentors Jeff and Kane

Jeff and Kane have really put a lot of work into how to apply NLP in such a way as to make you far more effective in business as well as life.

I completed their Master Coach course, flying regularly to Sydney and Melbourne for six months, which was completely infused with NLP. I continued further studies in their Mastermind Programme in Manley, brainstorming ideas with elite coaches from all over Australia.

Tony Inman with Carl Buchheit
Tony Inman with NLP Guru Carl Buchheit

I was also very fortunate to study in Sydney under the Director of NLP Marin, Carl Buchheit, who had flown in from California for an intensive weekend workshop training session.


I have also studied much of the work of Coach Tony Robbins, who evolved his own brand of NLP, which he calls ‘Neuro Associative Conditioning’ (NAC).

A lot of NLP and NAC’s roots stem from gestalt therapy and behavioural science.

Coach Tony Inman studied Hawaiian spiritual Huna with Huna master Dr Serge Kahili King
Tony Inman with Huna master Dr Serge Kahili King

In addition, I have studied the more tribal, esoteric and ritualistic teachings of the Hawaiian Hunas, firstly with Dr Matthew James, then having spent an intensive week at Byron Bay under the expert guidance of Dr Serge Kahili King from Hawaii. This actually reinforced my contention that many of the Ancient civilisations really studied and understood human behaviour in a very practical way.

In 2007, I traveled  to Egypt to further my studies of Egyptology and in 2014 I traveled to see the lands, buildings and culture of the Incas in Peru, the Teotihuacan, the Aztecs and the Maya people of Mexico.

I have been an avid student of human behaviour, success principles and personal development throughout my entire management career and I do realise that success means different things to different people – spiritual harmony is more rewarding than material gains, though there is nothing wrong with achieving both!

That is why I have developed my own system to help my clients to think strategically about change, to develop a workable plan to achieve it, and I back them up with tools, techniques and coaching to follow it through.

I call it simply ‘The Inman System’.



So you’re probably wondering… What can NLP do for me?

One thing is for certain – NLP does work.

In fact it is incredibly powerful and it produces amazing results that can change your life for the better and bring you the success you deserve.

People often find themselves ‘stuck’, either feeling like they are in a rut, or wanting to change their life but not knowing how.

While NLP is an extremely useful tool for a coach to have in his toolbox, it is just one of a number of tools that can enable a coach, like me, Tony Inman, to help you achieve your goals in life and in business.

Call today for a no-obligation chat about how I could teach you some practical NLP and could help you win the games of business and life.

Tel (08) 9328 2203 or use the contact form on this website.


Still want more information about how Tony can help you first?

How To Get A Bigger Bite Out Of Life
How To Get A Bigger Bite Out Of Life by George Faddoul and Tony Inman

Order this book!

You could start by reading the book by Tony Inman and George Faddoul entitled ‘How to Get a Bigger Bite out of Life’click here.

Or you could read the chapter about NLP in Tony’s book, ‘If Life’s Worth Doing, It’s Worth Doing Well’. – click here.

Or, you could attend one of Tony’s Club Red Eventsclick here for more information.




“As I reached Perth Airport, Sydney-bound for my NLP Masters Course,  my taxi driver wished me “Good luck with your flaky course!”, which I feel is because I hadn’t defined it well enough for him. For one thing thing though, he had told me there would be no parking spaces at all in the drop off zone. I said that I knew there would be one, and lo and behold there it was, right where I had visualised it to be!

By the time he’d told me all of his family problems on the way to the airport, I sure knew that this guy could really benefit from an NLP course!”

Tony Inman – Club Red CEO and NLP Master Practitioner

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